German discounter Aldi is launching a winter fund where shoppers can nominate local charities, community groups and food banks to receive donations.
The retailer is planning to donate £10,000 to ten charities across the country as part of its support towards those in need.
Liz Fox, national sustainability director at Aldi UK, said: “We know the winter period can be an incredibly challenging time for many people across the country, and that’s why we’ve relaunched our Winter Fund initiative.
“The response to last year’s call-out was amazing, and as a result we were able to support lots of incredible charities with their work across the UK. This year, we’re pleased to be able to help even more organisations as they head into the winter months.”
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
Aldi will review the nominations from shoppers and select an organisation to receive a cash donation to support their charitable initiatives over winter.
Additionally, shoppers will be able to donate to local food charities, banks and community groups through the donation points at the supermarkets.
The launch of the 2025 Winter Fund comes after a successful initiative last year, which supported 10 charities across the UK with a cash donation of £1,000 each.
The discounter also recently launched a Menopause Hub to bring affordable options for women in the UK going through menopause.



