Poundland has returned to a simplified pricing model across all its UK stores, reintroducing three clear price points, £1, £2 and £3, as part of its ongoing turnaround strategy.

Around 60% of the discounter’s grocery lines are now priced at £1, reported Retail Week, with categories including confectionery, health & beauty, and biscuits and cakes joining snacking, drinks, pet food and household, which shifted earlier in the year.

The retailer has begun test advertising in the West Midlands to highlight the new approach, which it said was designed to show shoppers “just how simple and straightforward getting amazing value should be”.

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Poundland will extend the three-price strategy to general merchandise and clothing in 2026, alongside the relaunch of its Pep&Co brand, led by returning design boss Maria Epaminondas and a refreshed buying team.

Managing director Barry Williams said: “We’ve reached a major milestone in converting the whole of our grocery aisle to a simple £1, £2 and £3 offer, reducing prices and focusing on the favourite items customers want us to bring them.

But there’s much more to do, our new seasonal ranges give a glimpse of the value and choice we’ll bring in 2026.”