Trip aims to improve nation’s mental health with Calm collab

Soft beverage brand has partnered with mental wellness app Calm for the launch of its latest flavour, Trip Wid Strawberry.
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Beverage brand Trip has partnered with mental wellness app Calm for the launch of its latest flavour, Trip Wid Strawberry.

The partnership aims to help 20 million people with their mental wellbeing and comes as the brand revealed seven in ten young people report worsening mental health.

As part of the collaboration, consumers who purchase a can of the new flavour will receive a free three-month subscription to Calm Premium.

The beverage can be found in Sainsbury’s as part of their meal deal offering as well as Tesco, Amazon, Waitrose and Trip’s online store. It is also stocked at Young’s Pubs and Leon.


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“The meal deal is a national ritual — we saw a chance to meet people where they already are, and offer them something genuinely helpful for their mental health,” said Olivia Ferdi, Trip co-founder.

“It’s a small change to your lunch break with a potentially massive impact on your mind.”

“We’re absolutely fizzing with excitement to be partnering with Trip,” added Michael Acton Smith, Calm co-founder.

“Calm was created to help people feel happier and healthier; Trip is all about finding calm in everyday chaos, so this really is a perfect match. What’s more, mindful moments are valuable, no matter what inspires them, so we hope Calm’s life-changing content combined with Trip’s transformative botanical blend brings bubbly balance to us all.”

This follows the brand’s US partnership with Target, which was fronted by American model Ashley Graham.

AgenciesBrandsCreative and CampaignsNews

Trip aims to improve nation’s mental health with Calm collab

Soft beverage brand has partnered with mental wellness app Calm for the launch of its latest flavour, Trip Wid Strawberry.

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Beverage brand Trip has partnered with mental wellness app Calm for the launch of its latest flavour, Trip Wid Strawberry.

The partnership aims to help 20 million people with their mental wellbeing and comes as the brand revealed seven in ten young people report worsening mental health.

As part of the collaboration, consumers who purchase a can of the new flavour will receive a free three-month subscription to Calm Premium.

The beverage can be found in Sainsbury’s as part of their meal deal offering as well as Tesco, Amazon, Waitrose and Trip’s online store. It is also stocked at Young’s Pubs and Leon.


Subscribe to Marketing Beat for free

Sign up here to get the latest agency-related news sent straight to your inbox each morning


“The meal deal is a national ritual — we saw a chance to meet people where they already are, and offer them something genuinely helpful for their mental health,” said Olivia Ferdi, Trip co-founder.

“It’s a small change to your lunch break with a potentially massive impact on your mind.”

“We’re absolutely fizzing with excitement to be partnering with Trip,” added Michael Acton Smith, Calm co-founder.

“Calm was created to help people feel happier and healthier; Trip is all about finding calm in everyday chaos, so this really is a perfect match. What’s more, mindful moments are valuable, no matter what inspires them, so we hope Calm’s life-changing content combined with Trip’s transformative botanical blend brings bubbly balance to us all.”

This follows the brand’s US partnership with Target, which was fronted by American model Ashley Graham.

AgenciesBrandsCreative and CampaignsNews

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