Beer brand Guinness has given football fans in Ireland the chance to win a limited-edition Guinness x Waterford crystal pint glass.
Fans can win the glass by filling out a request form at TransferThatPint.com to switch their glassware for the crystal pint glass.
The campaign ‘TransferThatPint’, devised by creative agency VML, will run until the end of the transfer window at 23.00.
Fans can also upload photos of their out-of-shape glassware onto social media, tagging #TransferThatPint and @Guinness_Ireland.
The competition will be supported by out-of-home executions across Dublin and social media teasers.
Guinness Ireland marketing director Alan McAleenan said: “As the official Beer and non-alcoholic beer of the Premier League, we believe that the beautiful game deserves a beautiful pint. That’s why this Transfer Deadline Day, we’re offering fans the chance to win the ultimate at-home setup”.
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VML UK chief executive officer Ryan McManus added: “It’s not exactly a secret that Guinness lovers’ everywhere set high standards by the quality of the pint’s pour. Nitrosurge now allows these lovers to achieve this from the comfort of their sofa, but in this we’ve discovered total Glassphemy – a beautiful Guinness in a very entertaining variety of out-of-shape glassware. We wanted to draw attention to this in a fun way and encourage people to make the transfer to the drink’s true home – a Guinness pint glass!”
Winners of the competition will be invited to the Guinness Storehouse to receive the crystal pint glass.
Some fans who participate in the competition may also win a tour pass to the Guinness Tour Visitor Experience.
Footballer Theo Walcott said: “Throughout my career, I’ve experienced a few transfers, each one a new chapter. This Guinness campaign reminds me of that fresh start feeling. Upgrading your matchday with a perfect pint in a quality glass is like signing a star player for your at-home viewing experience.”
Media was led by agency PHD, PR by Wilson Hartnell and social media was handled by Born Social.
