Kantar’s MD Dom Boyd gives us the lowdown on its new Blueprint for Brand Growth framework and what brands need to do to stand out.
Guinness and ITV bring live audio description to Six Nations for accessibility
They will bring accessible commentary to the Guinness Six Nations rugby at two upcoming matches.
Guinness begs ‘loose lip’ Irish fans not to ‘jinx’ Six Nations
Guinness is embracing superstition with a tongue-in-cheek campaign imploring Irish fans in the upcoming Six Nations to ‘think it, just don’t jinx it’.
Diageo grows marketing spend despite ongoing economic turmoil
Diageo has increased its global marketing investment by 5.6%, with its overall marketing spend rising to £3bn, up from £2.7bn a year ago.
Holding out for a ZERO! Guinness wants you to actually remember this St Patrick’s Day
In its biggest responsible drinking campaign to date, Guinness is calling on Ireland to make it a St Patrick’s Day to (actually) remember…
AMV BBDO unveils new content arm Red Studios
AMV BBDO has partnered with Redwood BBDO to unveil a new content and production division named Red Studios.
Guinness ‘Lovely Day’ campaign highlights Ireland’s adoration for summer
Guinness has launched its ‘Lovely Day’ campaign in a bid to highlight Ireland’s adoration for summer and love of the creamy Irish drink.
Rise at Seven appoints new head of design to build its creative studio
Rise at Seven has appointed Ben Topliss as its new head of design, in a bid to expand and build upon its design and creative studio.