The Eurovision Song Contest has unveiled its first official “sonic identity” for Switzerland 2025, which taps into the host country’s musical heritage and infuses it with a modern aesthetic.
The track, called See You Radiate, was created by agency MassiveMusic and will feature throughout the programme, on social channels and all official Eurovision marketing channels.
In the run-up and broadcast of the 69th edition of the international music competition taking place in Basel, Switzerland, global audiences will be able to see and hear a range of sonic signatures across live, broadcast and digital channels.
According to MassiveMusic, the musical identity “encapsulates the unifying nature of the brand while celebrating the individuality and diversity at the core of the Eurovision Song Contest”.
MassiveMusic said its approach for 2025 was to look at Eurovision’s sonic DNA and also Switzerland’s music heritage and infuse them with a modern aesthetic.
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The agency says “‘See You Radiate’ feaures a sound which radiates electronic beats with traditional Swiss folk instruments. Individual sonic waves build to one overall sound, symbolising how Eurovision is made up of communities of artists, fans and countries across the globe all coming together to make the contest the celebration that it is.”
Béa Day, head of creative direction at MassiveMusic Amsterdam, said: “For the sonic identity of Eurovision, we drew inspiration from the brand identity ‘Unity Shapes Love’, capturing the power of connection through music.
“The sonic DNA, ‘See You Radiate’, is a bold, dynamic track with unexpected twists that blends Swiss cultural essence with Eurovision’s global spirit. Strategically designed, it caters to the diverse needs of such an iconic event, ensuring emotional resonance and brand consistency.”
Switzerland won the Eurovision Song Contest last year with Nemo’s operatic drum and base anthem The Code.
Celebrating this year’s Eurovision, Easyjet held a special flight filled with sequin clad Eurovision fans. Taking off from London Gatwick it sprinkled sparkles as it touched down at Copenhagen airport.
Earlier this year, EasyJet became the official airline partner of the Eurovision Song Contest in a three-year deal, supported by agency partners mSix&Partners and Dept.
