Unilever will reinstate Mindshare to its media and planning accounts in the UK, US and China, after undertaking a global media review.
According to Campaign magazine, which reported the news, the FMCG giant appointed a range of agencies from top holding companies across other markets including Canada and south-east Asia.
Winners include Publicis Media across five south Asian markets, while Interpublic-owned initiative in and WWP won the account from Omnicom Media Group in Canada and Sub-Saharan Africa respectively.
The corporation, which owns brands including Ben & Jerry’s and Marmite, started the fresh pitching process in January this year.
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Mindshare owner WPP downwardly revised its yearly forecast predicting growth of -1% to 0% as opposed to its previous guidance of 0% to 1%.
Just before announcing the results WPP announced its new chairman Philip Jansen after a long search.
In Q2 Unilever posted a downgraded sales outlook but noted that its profit margins had improved. It has tripled its spend on in-game advertising since 2021.
