Warner Hotels has snapped up David Murdin, who has leadership experience across British Airways, Sky Sports, Whitbread, Costa Coffee and Wagamama, to take on the role of CMO.

In his role – which is newly created at Warner Hotels – Murdin will take on responsibility for brand in-sight, proposition development, marketing PR and communications. He will report to chief executive officer Paul Pomroy.

In addition, he will be responsible for driving awareness of the brand, and developing relationships with its current audience and attracting new guests to its collection.

His appointment follows a recent modernisation of the Warner Hotel’s proposition, refreshing the brand’s identity with an updated visual and verbal identity that had been designed to align more closely with the behaviours of its guests.

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“As we look to the future and a new phase for Warner Hotels, being laser focused on building brand awareness and consideration nationally will power our growth,” said Warner Hotels chief executive officer Paul Pomroy.

“David’s appointment comes at a critical time, as we reposition Warner Hotels to reach new audiences while developing the existing relationships we have with our guests,” he added.

Murdin added that he was “thrilled” to be joining Warner Hotels at such “a pivotal time in its history”.