Publicis is sharing a new bot in a move which takes a stand against artificial intelligence ‘BS’ at the Cannes Lions Festival of Creativity this year.
A humorous new video demonstrates the ‘BS Bot’, with the official launch to take place on 17 June.
It will be made available exclusively to the group’s clients, and allows clients to record audio or input images and text from keynote speeches, meetings, presentations, articles and press releases.
Publicis aims to host more than 30 closed door sessions about the bot, with the aim of delivering the real deal on AI for its clients.
At the start of this year Publicis said it would invest £256m in AI over the next three years.
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“The only thing more widespread than AI at the moment is the noise surrounding it. Cannes will only amplify it further. AI is already helping to deliver some outstanding creative work and I’m sure we’ll see more of that on the Croisette,” said chairman Arthur Sadoun.
He added: “But as an industry, we are trying to make AI everything, everywhere all at once.”
“Unlocking its full power means basing it on real data, making it ready for 1:1 marketing, and ensuring it is relevant to specific business needs by designing for outcomes, not output.”
“Through our closed-door sessions, we will set out exactly how we can deliver that, through Core AI, to accelerate our client’s business and marketing transformation. But don’t tell the bot I said that.”
