Craft beer company Beavertown will make its TV debut tonight (23 May), with an animated spot that taps into the humorous cartoon imagery of the brand to tell the story of people’s real nights on the town.
A co-production by Riff Raff Films and the Ridley Scott Creative Group’s Black Dog Films entitled ‘Beavertown: Pub Stories A Good Night out’, the 60-second spot shows animated, skeletal figures bonding over the stories.
Coming as part of the brand’s new ‘For humans and other social beings’ platform, the work sees director Ed Morris work with long-time Beavertown collaborators, the agency Like Minded Individuals and animator Alice Bloomfield.
The campaign will be launched nationwide with a mix of channels including TV, OOH, digital, podcasts and bespoke trade activations.
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Building on the real stories brought to life by Bloomfield’s illustrations, Heineken-owned Beavertown will encourage people to share their own stories about great nights out.
“Good nights out are at the heart of our relationships with each other. They give us stories to tell, and bring us closer together, “Remember that time when….”..,” said Beavertown marketing director Tom Rainsford.
“We wanted to show this connection at the heart of our new campaign and to combine it with our visual Brand world to help tell the story in a way that only Beavertown can,” he continued.
Beavertown creative director Nick Dwyer added: “As a designer, my aim with this campaign was to visually capture the essence of human connection and shared experiences.”
He continued: “By capturing the unique personalities of the people involved, and animating them in our signature style, we’ve crafted a visual narrative that resonates with sincerity and charm. I’m really excited to see how it inspires others to celebrate life’s meaningful moments.”
