Gopuff is reminding Britons of the ‘magic’ of rapid grocery delivery with the launch of a new TV ad coinciding with the opening game the Euro 2024 football championship.
Devised by creative agency Among Equals, the 30-second clip highlights the benefits of using a delivery service like Gopuff to get kitted out with supplies for big football nights in with friends.
Set to air tonight – the ad will look to build saliency and relevance for the Gopuff brand with the football-watching public ahead of one of the sport’s most important tournaments.
“The Euros are a huge collective event for Britain. It’s a big opportunity for brands,” Among Equals co-founder and chief creative officer, Emily Jeffrey-Barrett said.
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“But in times like this, brands often fall into the trap of applying a thin veneer of association with the event as if that is enough to make an effective ad. Instead, we decided to create hyper-relevancy and show people how Gopuff can actually fit into their lives during momentous occasions like this.”
The hero film is set to be supported by a series of executions forming part of Gopuff’s ‘A Month of Magic’ including deals, discounts and ‘surprises’ for customers.
Among Equals co-founder and strategy director, Ollie Burch added: “The sector has lost some of its shine with the struggles many companies have had with it.
“We wanted to remind people of why we all fell in love with the idea of being able to get a wide range of produce delivered in under thirty minutes. It enables a level of spontaneity and convenience that never existed before. This new ad plays into that idea, reigniting the sense of magic in that experience.”
