McDonald’s has created a new multi-sensory 3D experience live today (April 18) building on its “A little more Mmm” campaign, with the multi-channel campaign set to showcase improvements made to its hero beef products.
The 360 burger experience at London’s Outernet was previewed by celebrities including Peter Crouch, Grace Dent, Chris Hughes and more took part in a preview, with DJ’s Ricky and Melvin at the decks.
Running until May 26, brokered by OMD UK, and spanning digital, TV, cinema, OOH and radio, the campaign highlights how “Mmm” is the only way to describe McDonald’s tasty offering.
The launch video shows two friends who are trying to articulate why McDonald’s burgers are that bit more delicious, only managing to say “Mmm”.
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Meanwhile in Australia, the brand is challenging fans to recite its 1987 Big Mac chant as part of a McDonald’s Australia campaign, reviving a previous challengegot fans reciting “two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun”. which
However, Campaign reported that this time, in the creative from DDB and Adam&Eve DDB the brand is taking to social media to get a new generation tackling the tongue twister, working with snapchat to create a bespoke lens.
