Technology-led marketing activation business Team ITG has partnered with Volkswagen commercial vehicles in order to manage retailer marketing activations, tactical communications and social media.

Having begun work in January 2024, the group has already taken on management of the brand’s social content whilst also developing multichannel campaigns for Volkswagen’s Amarok and Approved Used offerings.

Alongside dealer relationship management, the automotive brand is tapping into Team ITG’s state-of-the-art Capture Studios film and photography facilities.

It will also have access to the full scope of Team ITG’s end-to-end marketing services, and the wealth of industry-leading talent across its numerous departments and disciplines.

The automotive business will use the partnership to help build on its successful 2023 results.

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“Partnering with ITG offers us a fantastic opportunity to revolutionise the way we produce content and work with our network partners. We were particularly impressed with their unique Capture Studios space for film and photography,” said Volkswagen Commercial Vehicles UK Brand and Performance Marketing Manager, Laura Bignall.

“We’re already delivering multichannel campaigns together, and looking forward to seeing this relationship grow in the future.”

Team ITG CEO Sue Mountford said: “We’re incredibly excited to team up with Volkswagen Commercial Vehicles and its great to see that we’ve hit the ground running with some excellent campaigns rolled out in the opening months of our relationship.”

“Our businesses share a passion for innovation and I’m thrilled that we’re already looking ahead to see how we can drive greater efficiencies across other aspects of their marketing, from creative production to photography and film,” she continued.