Volkswagen is celebrating its heritage as “the people’s car” in a new brand platform tapping into real-life VW stories and emotional connections.
Volkswagen partners with Team ITG on comms activations
Technology-led marketing activation business Team ITG has partnered with Volkswagen commercial vehicles in order to manage retailer marketing activations, tactical communications and social media. Having begun work in January 2024,…
Read MoreVolkswagen Commercial Vehicles dumps BBH for Adam&EveDDB
Volkswagen Commercial Vehicles UK has appointed Adam&EveDDB as its new lead creative agency, returning to the firm after having five years.
Volkswagen global CMO departs abruptly
Volkswagen’s global chief marketing officer, Nelly Kennedy is set to depart the German car manufacturer despite undertaking a media review.
Diet Coke, Yellow Pages and rampant sexism: 6 of the funniest ads of the 1990s
Marketing Beat takes a look at some of the weirdest, funniest and most memorable British ads from the 1990s – how many do you remember?
Škoda selects new global agency of record as part of concerted ‘upscale’ push
Czech car manufacturer Škoda has appointed FCB as its new global agency of record at the outcome of a competitive pitch process.
Volkswagen and BBH brighten up Blue Monday with giant SAD lamp billboard
Volkswagen Commercial Vehicles brightened up Blue Monday by launching a ‘first-of-its-kind’ billboard that acts as a giant SAD Lamp.
Volkswagen selects Google brand marketing MD as its new CMO
Volkswagen has appointed Google’s global senior managing director of brand marketing, Nelly Kennedy, as its new chief marketing officer.
Volkswagen parodies classic movie moments with latest ident series for ITV
As part of its ongoing partnership with ITV movies Volkswagen has released of a new series of humorous idents, created with Adam&EveDDB.