In the latest instalment of its ‘Good Food for all of us’ brand promise, Sainsbury’s has enlisted members of staff, farmers and even Clare Balding to offer their ideal dinner suggestions.
Created by London agency New Commercial Arts, the 40-second hero film sees a family return home at the end of the day, before turning to Sainsbury’s’ expertise for evening meal ideas.
Showcasing the grocer’s extensive range of fresh produce, members of staff, farmers and Clare Balding come to the family’s rescue with their own personal meal propositions.
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The ad marks the third instalment in Sainsbury’s’ long-term ‘Good Food for all of us’ brand platform, which aims to tackle the cost-of-living crisis by offering access, innovation, great taste and value to its customers.
Showcasing in-season produce, the ad continues the supermarket’s focus on offering more value to its customers, which was crystalised in last year’s stripped-back Christmas campaign.
New Commercial Arts has handled Sainsbury’s creative account since securing the business last April following a competitive pitch, ousting Wieden + Kennedy in the process.
