Expedia Group advertising tools have boosted its travel partners’ visibility while also increasing partner revenue during popular cultural events.
According to new data from the group, properties running a TravelAds campaign see 90% more visibility and 120% more bookings versus non-enrolled properties.
Company data also showed hotels and airlines saw significant boosts in bookings and revenues during major events last year when enlisting the help of these tools.
Hotels using TravelAds in the area around Wimbledon, London saw a boost in revenue of almost 30% last summer — with the tennis event leading to the boost for businesses including Imperial London Hotels.
Recent marketing from Expedia has seen Liverpool footballer Van Dijk star in its ads.
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Outside of London, events including Taylor Swift’s eras tour and the Super Bowl also saw an average boost in revenue of over 15% for partner hotels in Phoenix, Arizona over the weekend.
“We’ve been offering our hotel partners the ability to boost their visibility on our sites for over 15 years with our industry-leading TravelAds tool and are now offering our airline partners the same with Flight Sponsored listings,” said Expedia group media solutions business development VP Jennifer Andre.
She added: “We’re excited to continue working with our partners during 2024’s biggest cultural moments — from the Paris olympics to major world music tours — to offer them our full suite of advertising options and to elevate their listing when they need it the most.”
