X, formerly known as Twitter, has started giving blue ticks to its most popular users, in a dramatic twist in policy.
The move will mean that the X , or formerly twitter… famous will get the once coveted tick in addition to those who pay for X Premium.
Going forward, all ???? accounts with over 2500 verified subscriber followers will get Premium features for free and accounts with over 5000 will get Premium+ for free
— Elon Musk (@elonmusk) March 28, 2024
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
Some users have expressed dismay at having the blue tick again. “I have a blue tick again. I don’t know. I’ve honestly no idea what they’re doing over there. But to be clear: I did not pay for it and I never will while Musk is in charge,” columnist Ian Dunt tweeted.
I have a blue tick again. I don’t know why. I’ve honestly no idea what they’re doing over there. But to be clear: I did not pay for it and I never will while Musk is in charge.
— Ian Dunt (@IanDunt) April 4, 2024
“I did not pay for, or ask for, the blue check,” wrote science professor Michael E Mann before successfully going on to remove it.
Successfully removed the (blue) tick.
Now, just have to look out for the circular rash over the next few days… https://t.co/mIgs2AD4lo pic.twitter.com/vUXzKNbK4f— Prof Michael E. Mann (@MichaelEMann) April 4, 2024
It comes in the wake of Musk coming under fire for agreeing to a tweet that appeared to be an antisemitic statement, this led to advertisers including IBM, Disney and more dropped advertising from the platform.
