Ogilvy has appointed a new global leadership team for Ogilvy One, the agency’s new brand identity for its current and next-generation customer experience and relationship service.
Moving forward, Ogilvy One will be replacing the existing Experience branding, providing clients with “more valuable relationships by design”.
The global firm’s latest proposition will be “led by creativity, powered by data, and supercharged by supercharged by AI“, in a bid to generate tangible business, brand and customer value.
Network veteran Kent Wertime is joining the new marketing relationship services business as global CEO. Having spent close to 25 years at the agency, Wertime previously led Ogilvy One in Asia and will also continue in his most recent role as co-CEO for Ogilvy APAC.
“When David Ogilvy first started talking about direct marketing decades ago, he recognised that some of the most effective marketing isn’t just directed at your target audience, it speaks to them on a personal one-to-one basis,” said global CEO, Devika Bulchandani.
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“Now we take that to a new level with a fresh leadership team and a commitment to designing relationships based on ideas that create enduring value exchanges between consumers and our clients’ brands.”
Joining Wertime will be Roberto Fara, who will take on an expanded role as the global creative experience lead for Ogilvy One while also retaining his role as chief creative officer of Ogilvy Spain. The pair will be joined by Rajesh Midha (NoAm), Clare Lawson (EMEA and chief client officer), Ab Gaur (APAC & CEO of Verticurl), Mauro Caggiano (LATAM), Jason Davey (AUNZ), Ravi Pal (CTO), and Nate McNabb (global partnerships).
Wertime added: “Over the last decade, companies invested heavy in technology, but that alone is not the solution. In today’s hyper-commoditised world, brands need to design relationships that create differentiation and relevancy with their consumers. That’s where the exponential power of creativity plays a vital role.”
“Today’s consumers, choose their points of interaction with brands, from discovery to purchase, and dictate more of the relationship.
“With a deep understanding of brands and full dimensional view of consumers coupled with award-winning creativity and a strong data and technology backbone, Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring.”
