Canon has released a unique video series to promote its upcoming exhibition at Somerset House which will shine a spotlight on accessible photography.
Developed by creative agency VML in partnership with the Royal National Institute of Blind People (RNIB), ‘World Unseen’ will illustrate how being visually impaired shouldn’t be a barrier to enjoying the art of photography.
A series of four films from the Japanese camera equipment firm will be shown on its website,. They will be amplified via social teasers across Meta and other social channels to build anticipation for the RNIB-supported event, which will take place from 5-7 April.
Canon’s series will delve into the personal stories of four visually impaired people; including expectant mother, Karen Trippass, British disability activist, Lucy Edwards, North America’s only blind conservationist, Lawrence Gunther and British champion skier, Menna Fitzpatrick.
“Photography is an incredibly powerful medium that can push the imagination and we want this experience to be accessible to everyone,” Canon EMEA brand and sponsorship senior manager, Pete Morris said.
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“This exhibition was created with blind and partially sighted people in mind to share imagery and the stories behind them in an entirely new way. With Canon’s elevated print technology, we hope all visitors will feel a deeper connection to the emotions and stories that imaging can bring to life.”
VML has worked closely with the RNIB and Canon to ensure that all elements of the campaign meet accessibility standards, including the website, website pages, video audio descriptors and the exhibition experience itself.
Artists featured within the RNIB exhibition will be multi-award-winning South African photojournalist Brent Stirton and renowned Brazilian Photojournalist, Sebastião Salgado.
VML UK creative director, San Sharma added: “World Unseen makes photography more accessible and immersive for everyone. And, in doing so, it changes the way sighted people understand the visual impairment experience.”
“It’s a privilege to work on a creative idea that means so much to so many people, and I hope it inspires others to be more inclusive in their work too.”
