Dentsu UK and Ireland is set to axe 2% of its jobs as part of its ongoing ‘One Dentsu’ restructuring programme.
In total, 67 employees are due to leave the advertising firm. Around 4% of staff have been put into a consultation process, which is due to come to a close at the end of January.
The agency hopes to have put its new structure in place by the end of February.
According to Campaign, the restructure has not been motivated by a desire to cut costs but rather to enable Dentsu to hire in the “right areas” for future growth.
As part of the proposed plans, Dentsu is considering combining its specialist media effectiveness and data and analytics teams.
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A spokesperson told the publication: “Our clients’ needs and ways of engaging with partners is changing and, in response, we are further evolving our business to be more adaptive and more effective in how we innovate and deliver outcomes to service their needs, both for now and what’s next.”
Selected client leadership teams will also be also be restructured under the mooted proposals, but only if clients require services from more than one of Dentsu’s practices.
These latest developments follow a sales dip at the global agency in 2023, with the revenue decline accelerating from -1.6% in its first quarter to -6% in the third quarter.
