DIY retailer B&Q is turning this year’s Leap Day into a DIY day, encouraging people to reclaim the Leap Day to brave carrying out building tasks at home.
In fact, a survey conducted by Opinum for the retailer found that a third (33%) of Brits are planning to start a new project this year and over a third (36%) have at least one unfinished project on the go.
It also found that two-thirds of people interested in making home improvements have doubts about their abilities, but 25% said more time would help them, whilst 21% said having clear instructions would help.
Marking the occasion, B&Q is offering 10% discount on 29 products, in order to encourage customers to carry out DIY.
It comes as B&Q’s latest TV advert has spotlighted the businesses ‘You Can Do It’ slogan, which dispels the concerns that hold people back. Created by Dentsu and Uncommon Creative Studio the advert clamped down on excuses from people about why they aren’t able to carry out tasks at home, such as “It’s too big”, “It’s too fiddly”.
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A B&Q spokesperson said: “We know that 64% of people have doubts about doing a DIY project and with this new research telling us that lack of time stops people from starting or finishing them, B&Q want to empower the nation to get started by launching the first ‘You Can Do It’ day”
“Overcoming that doubt and believing that you can do it, is made easier when you have products and advice at your fingertips.”
“With delivery on 500,000 products, 300 stores nationwide and one hour click and collect we believe you can do it when you B&Q it.”
