B&Q has come under fire for what the building trade is calling an ‘irresponsible’ advert which shows a woman smashing down a wall in her house.
B&Q transforms Leap Day into ‘DIY Day’ to tackle consumer hesitation
DIY retailer B&Q is turning this year’s Leap Day into a DIY day, encouraging people to reclaim the Leap Day to brave carrying out building tasks at home. In fact,…
Read MoreB&Q apologises after “abhorrent” White Supremacy books appear in product creative
DIY retailer B&Q has apologised after two books titled “White Supremacy” appeared on tits product listing page in a mock-up creative showcasing a wooden radiator cover.
B&Q promotes its one-hour click and collect service in latest OOH campaign from Uncommon
B&Q has released a series of out-of-home (OOH) visuals to highlight the ‘ease and accessibility’ of the retailer’s offering.
B&Q launches OOH push to support ‘Change. Made Easier.’ campaign
B&Q and London agency Uncommon have created a new set of out-of-home materials to support the DIY brand’s ‘Change. Made Easier.’ campaign.
B&Q and Uncommon studio partner for innovative spot
B&Q has unveiled a new campaign and brand platform entitled “Change. Made Easier”, which will be spearheaded by a new 90-second film directed by Pulse Films’ Oscar Hudson.