Tech giant Samsung has taken over London’s Outernet to showcase its latest Galaxy AI innovations, building on last month’s ‘AI is here’ campaign.
As part of a multi-year deal with Outernet, Samsung UK will see its brand appear across the media firm’s 16k-resolution digital billboards through to 2025.
Created by the firm’s in-house agency Cheil, the work includes photos of Samsung’s S24 smartphone alongside the announcement that “Galaxy AI is here.”
“Securing a long-term partnership with one of the most innovative out-of-home sites in the UK represents the ethos of Samsung UK as pioneering innovators of technology,” Samsung director of marketing and omni-channel, and head of Ireland, Annika Bizon said.
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“We have a number of exciting campaigns that we will showcase to the public via the Outernet platform in London.”
With media planning and buying handled by Publicis’ Starcom, one-in-six ads appearing on Outernet’s ‘Now Vista’ screens will be for Samsung products.
Outernet business director, Claire Millward added: “Samsung knows that its customers value innovative brand experiences and Outernet London, with its immersive public environment, is the ideal platform for it to tell its story.
“This partnership marks a significant step towards transforming Outernet London into an even more captivating destination for brands and the public. It is perfectly placed to drive people to Samsung’s Oxford Street Experience store.”
