Pot Noodle is celebrating its cult status with a quirky new advert that highlights how ‘Nothing Satisfies Like a Pot Noodle’.
Developed by London-based creative agency Adam&EveDDB, the film sees a bemused and somewhat disgusted office reacting to one of their colleagues’ immensely satisfied slurping noises as she tucks in to a Chicken & Mushroom Pot Noodle.
Positioning the brand as the go-to on-the-go lunch option, Pot Noodle recently made headlines after it became embroiled in a dispute with discount retailer Aldi over perceived similarities between its own-brand ‘Mumbai Mad Boy’ snack and Pot Noodle’s ‘Bombay Bad Boy’ flavour.
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The campaign follows on from the brand’s bizarre “Nothing Fills a Hole Like a Pot Noodle’ ad released last year, which saw the state of Britain’s roads brought front-and-centre as potholes up-and-down the nation were filled with the instant snack.
Firmly tongue-in-cheek, the work went to secure numerous award nominations, and even scooped up a Bronze Grand Prix at the 2023 Cannes Lions.
