Just Eat has extended its partnership with UEFA Champions League, UEFA Europa League and UEFA Conference League until 2027.
The sponsorship extension will see UEFA continue to be one of the most prominent sponsors of the biggest tournaments in European football, with sponsorship rights for the UEFA super cup, UEFA Futsal Champions League and UEFA Youth League.
The renewed contract will help drive brand awareness for Just Eat, from in-game perimeter boards and media interview backdrops to further activation opportunities.
In addition, broadcast sponsorship across the tournaments, and premium brand exposure will also be included.
On match day’s the partnership will see Just Eat build on its previous success, with the brand selling enough pizzas to feel a stadium 20 times on UEFA match days during the 2022-2023 season.
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“We are thrilled to continue our dynamic partnership with Just Eat Takeaway.com as the official food delivery partner of UEFA men’s club competitions,” said UEFA marketing director Guy Laurent-Epstein.
“As a result, the matchday experience will continue to benefit fans who can enjoy the convenience of having their favourite meals delivered directly by Just Eat Takeaway.com to their doorstep, ensuring they never miss a moment of the action.”
He added: “We will also continue joint initiatives in support of UEFA’s mission to make our events and matches more sustainable and environmentally friendly.”
Just Eat Takeaway.com VP brand Susan O’Brien added: “Football and food delivery are a perfect match. We are very proud to partner with UEFA, as it gives us a unique opportunity to engage with football fans who can order their favourite food directly from our local platforms while watching their favourite teams play in the
