Food delivery platform Just Eat has enlisted pop superstar Christina Aguilera for the latest chapter of its “Did Somebody Say Just Eat?” brand platform.
Developed by creative agency McCann London, the creative will mark the first time Just Eat has used two artists and two different musical genres within a campaign, as Aguilera performs alongside up-and-coming rapper Latto.
The visually lavish new film will build upon the immensely successful global campaigns featuring Snoop Dogg and Katy Perry that cemented the brand’s current global identity.
Working with renowned music video director Dave Meyers, Just Eat’s baroque-style creative will showcase the extensive range of food available on its platform, as well as its grocery and fine dining propositions.
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“Snoop Dogg helped us to emotionally connect with audiences and boosted our cultural currency, while working with Katy Perry famously supporting the brand platform Did Somebody Say cemented Just Eat’s role as the answer to all food cravings,” Just Eat Takeaway.com VP of global brand, Susan O’Brien said.
“As our business evolves to offer more choice and convenience from your favourite local takeaway to dine-in dishes and everyday essentials, it’s only right that we evolve our successful creative formula. The electrifying mix of Christina Aguilera and Latto is not only unexpected, but it reinforces the message that you’ll be amazed at the selection and quality available on Just Eat.”
Spearheaded by the hero film, the campaign will break across TV, out-of-home, digital out-of-home, cinema, social media and radio. Premiering in the UK tonight during a screening of ITV’s Coronation Street, the spot will be pushed out to the rest of Europe, Canada and Australia in the coming months.
McCann London creative directors Rob Webster and Alexei Berwitz added: “We wanted to bring the element of surprise to this creative, and thanks to our ever-courageous clients and the amazing efforts of all involved, this campaign hits unexpected notes at every turn – there’s no way hip-hop and opera should work, but much to our delight and relief, it really, really does.”
2 Comments. Leave new
An enjoyable experience watching your latest collaboration.
I didn’t realise who they were and forgot what it was actually advertising, it took me ages to remember. Wasn’t worth the money in my mind. Preferred the girl on the sofa in her lounge who wasn’t famous.