Gymbox will partner with the high street classic chicken shop Morley’s as it brings its latest OOH campaign to life, in a bid to show how the gym embraces Londoner’s through every aspect of their lifestyle.
The partnership builds on Gymbox’s ‘Made for London Life’ campaign which positions the brand as the exercise spot and all round playground for Londoner’s with busy lifestyles.
The collaboration will see customers offered the chance to show their gym app and receive free wings when they order a meal at Morley’s, fittingly delivered in a box with the copy “Legs at 10am. Wings at 2am”.
The campaign will kick off with a launch event at Morley’s Brick Lane store on 1 February from 6 to 8pm, where attendees will be able to compete in a cycling speed challenge in order to win a free year’s Gymbox membership, with those who do not win the full prize still offered free wings and a day pass.
From 24 January to 31 January Morley’s will also give away 200 ‘Willy Wonka’ style boxes with purchases across its London locations, with the chance to find a “golden Gymbox” inside their chicken meal box, with other winners offered passes to the fitness brand’s clubs.
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Gymbox brand and marketing director Rory McEntee said: “Morley’s is a staple of London and that’s what the OOH campaign is all about: ‘burning the candle at both ends’. Londoner’s live their lives to the fullest – they go out but they also work out. We’re thrilled to be partnering with Morley’s as the collaboration represents a celebration of balance in everyday life.”
Morley’s managing director Shan Selvendran added: “Like Gymbox, we have a loyal and dedicated fan base, so collaborating this season when the mantra should be balance, not beating yourself up, makes so much sense.”
