April Fools’ Day is the perfect chance for brands to take a more light-hearted approach to marketing. We round-up the best (and worst) jokes of 2024
Gymbox taps into UK’s dog obsession with Gymbarx classes
Gymbox is tapping into the increasing number of Brits who are taking their pet obsession to the next level by introducing classes which allow gymgoers to bring their dog along to workouts.
Gymbox crowdsources creative in new London FOOH ads
Challenger fitness brand Gymbox has turned to the Great British public to crowdsource the creative for its latest fake out-of-home ads that celebrate London’s hedonistic lifestyle.
Gymbox brings ‘Legs at 10am, wings at 2am’ to life in witty campaign launch
Gymbox will partner with the high street classic chicken shop Morley’s as it brings its latest OOH campaign to life, in a bid to show how the gym embraces Londoner’s through every aspect of their lifestyle.
Gymbox calls out OOH media after ad appears to offer ‘rest of the year free’
Gymbox’s Rory McEntee has aired his frustrations with Global in particular after the media owner appeared to botch its New Year campaign.
Gymbox targets Gen Z Londoners with first OOH ads of 2024
London fitness brand Gymbox has launched its latest out-of-home advertising campaign, focusing on what makes Londoners and their lifestyles unique.
Fake news: is the Gymbox faux out-of-home controversy really a big deal?
Gymbox’s head marketer and a range of senior industry figures have their say on the brand’s recent faux out-of-home advertising controversy.
Gymbox subverts OOH advertising with unique London bus concept
Gymbox is subverting the out-of-home genre with a playful concept entirely displayed on the tops of London’s iconic red buses.
Gymbox highjacks competitor SEO with cheeky Google stunt
Disruptive fitness brand Gymbox is highjacking its competitors SEO results with a boldly tongue-in-cheek Google campaign.
New year, new me: How brands are selling a fresh start
The new year has become a multi-million pound fixture in the marketing calendar as brands tap into people’s need for a fresh start. But does it work?