Born Ugly has appointed a new senior director in order to help support the agency’s diverse climate base, bringing experience derived from her work for clients including Nestle, Nordstrom, North Face, Haagen Dazs, Benecol and Diageo.

Claire Deacon, who previously worked at PHD media and as a senior strategist at Ph. Creative and Love, will help head up the agency’s Provocation and Creative Strategy team to deliver work that delivers meaningful impact for brands and clients.

Drawing on her experience, Deacon will be tasked with contributing to the agency’s strategic development and help to grow its potential.

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Speaking about her appointment Deacon said: “Working with brands who care, and with brands people care about, to help solve their punchy and provocative problems is right up my street. I’m so glad to have been able to get stuck in at this exciting stage of the Born Ugly journey”.

Born Ugly chief strategy officer Wander Bruijel said: “Clare’s background and creative vision align perfectly with the Born Ugly ethos of helping clients get clients get ahead of change by challenging the status quo to change by challenging the status quo to change the game”.

“She brings with her a blend of creative, brand, innovation and channel strategy experience that complements the changing needs of Born Ugly’s clients.”