Born Ugly has appointed a new senior director in order to help support the agency’s diverse climate base, bringing experience derived from her work for clients including Nestle, Nordstrom, North Face, Haagen Dazs, Benecol and Diageo.
Will the erratic Musk ever be able to lift X out of its advertising doldrums?
MB asks industry experts for their take on the never-ending X/Twitter saga and whether Musk will ever stem the mass exodus of advertisers
Opinion: Is Levi’s using AI models to fake its way towards diversity?
As Levi’s announces it is trialling the use of AI-generated models to increase the diversity of its advertising, we ask if the move is a step too far?
It’s not me, it’s you: Is re-pitching an exercise in futility?
As adam&eveDDB and Wieden+Kennedy split from flagship clients John Lewis and Sainsbury’s, here’s why re-pitching is almost never a good idea.