Men’s skincare brand Bulldog is protesting pointless Christmas gifts with a bold in-your-face out-of-home campaign that challenges festive shoppers to do better this year.
Created with the brand’s media agency of record, VCCP Media – the creative is centred around the rallying call: “Enough is enough. Please… Just get us something we need this year,” asking for men to be given genuinely considerate gifts this year (as opposed to just another Lynx Africa set.)
Actor and podcaster James Buckley – who starred as Jay in cult BBC comedy The Inbetweeners – has been recruited for the campaign and will kick off the protest on the podcast he co-hosts with his wife, ‘In Sickness and in Health’.
“Men of the UK, are you tired of getting crap gifts every Christmas? It’s time to say ‘enough is enough’ – this Christmas you deserve better, you deserve something you need and want. Demand better, demand Bulldog skincare and your skin will thank you,” Bulldog general manager, James Barnes said.
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The key creative will be further supported by digital out-of-home executions in key, high-footfall locations across the UK, all featuring the core strapline: “Getting him socks for Christmas? Better Keep Thinking. #ProtestPointlessGifts”.
VCCP Media joint CEO, Peter Bennett added: ”This might seem like a tongue-in-cheek campaign, but seriously – so many gifts that men get at Christmas are useless and end up at the back of the cupboard or being re-gifted.
“This year it’s time to put a stop to that and give people something they want and need – we’re delighted to help get that message out there with our partners Bulldog Skincare.”
