Digital out-of-home media company Ocean Outdoor UK is offering free advertising campaigns to charities and non-profits working to restore the planet.
Under the Drops in the Ocean programme, Ocean donates 2% of the group’s annual reported UK revenue to environmental charities in the form of value across the company’s digital advertising network.
Organisations and causes concerned with habitat preservation, global warming, pollution, sustainability and the climate emergency are invited to apply to the scheme to help advertise their campaigns or promote fundraising appeals.
This year’s beneficiaries include the Coral Restoration Foundation which has been using Ocean screens to promote awareness of its programmes to rebuild and safeguard critical marine habitats.
Meanwhile World Land Trust and Media Bounty created a glorious, dynamic swarm across Ocean screens using birds, bees and other animals to build support for its work.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
CRF director of marketing and communications Beth Vessel said: “Our coral reef restoration efforts at CRF have proven successful on a large scale, providing a glimmer of hope for preserving our planet’s disappearing biodiversity”.
“We were thrilled to have been awarded a place in the Drops in the Ocean campaign, it’s an incredible opportunity to reach millions of people and inspire them to join us in taking small actions that all add up to make a big impact”.
World Land Trust director of brand communications Dan Bradbury said: “Amid the climate and biodiversity crises, World Land Trust maintains an unwavering faith in the power of people who care. This digital advertising will spur curiosity and hope in observers, raising awareness of WLT’s role in tackling these crises.”
Ocean UK has also pledged that from January 2024, it will pledge a percentage of its annual revenue to four critical marine-based projects that remove atmospheric carbon and help repair the planet’s natural ecosystems.
