Decathlon has appointed London-based Fifty as its UK media agency following a non-competitive pitch process, taking over from Goodstuff.
Decathlon unveils extensive global rebrand
Global sports retailer Decathlon has launched a bold new centred around a brand icon called ‘L’Orbit’, backed by an integrated campaign.
UKTV launches masterbrand U to bring services together
UKTV has announced the launch of a new masterbrand which brings together its channels and free streaming services under one umbrella.
Bite Back’s fiery redesign challenges corporate HFSS giants
Wolff Olins has created a new brand design for Bite Back, the youth activist network campaigning against junk food marketing to kids.
LG unveils refreshed brand identity with extensive global campaign
LG Electronics is spreading a message of optimism with a global integrated campaign running across key out-of-home site in major cities.
International Women’s Day: celebrating the 20 most influential women in marketing
As brands release International Women’s Day ads, MB makes it its mission to spotlight some of the most influential women in marketing.
Wolff Olins bolsters senior team with two new hires
London agency Wolff Olins has this week strengthened its experience and environmental team with two new senior appointments.