Omnicom Media Group (OMG)-owned media agency OMD UK has promoted chief digital officer Suzy Ryder to CEO.
Ryder will begin the new role with immediate effect, joining the OMG UK board and reporting to her predecessor Laura Fenton (who was recently named CEO of OMG UK).
In her new role, Ryder – who has been at OMD UK since 2021 – will be responsible for leading the agency, focused on the continued development and future growth of client partnerships, commercial operations, product, talent and culture.
“As the chief digital officer of OMD UK, Suzy has played a key role in developing the vision, operational excellence, and empowered and diverse culture that have seen the agency go from strength to strength in recent years,” said Fenton.
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During her time as chief digital officer, Ryder helped clients expand and evolve how they use media, data, and technology to achieve better business outcomes. Her impact was evidenced in some of the highest-ever client satisfaction scores the agency has seen and the extension of multiple key contracts.
Ryder also played a pivotal role in leading the global partnership with Barclays, alongside powering OMD’s recent new business success, with wins including Compare the Market and British Gas.
“In my role as CEO, my priority will be to ensure we continue to drive business critical success for our clients, through a future-focused, ongoing dedication to the development of our people, our process and our product,” commented Ryder.
CEO of OMD EMEA, Blake Cuthbert says, “Suzy brings a digital first mindset and has proven her vision, creativity and strategic thinking in delivering transformation for many of our key clients.
“Having worked with Suzy on a number of successful initiatives, it is also clear to see how deeply connected she is across the wider group, which is a perfect set-up to drive OMG’s Agency as a Platform approach. She is the ideal person to lead OMD UK into the future and we are confident she will bring her passion, expertise and innovation into this role.”
