Omnicom-owned OMD UK has made two new appointments to its senior team, with Grant Burke joining as managing director and Kat De Keyser as chief client experience officer.
Both are set to report into OMD UK’s chief executive, Laura Fenton. Burke joins the agency from Dentsu-owned Carat, where he worked as client managing director, overseeing accounts including General Motors, Mastercard and Lionsgate.
De Keyser on the other hand is an internal appointment, having been promoted from her previous role as managing partner, working on key accounts such as Mercedes and Lidl. De Keyser has worked at the agency for over 15 years, initially joining as a planner in 2006.
“During my time at Carat, I have really admired the work that I have seen OMD UK produce,” Burke said.
“The momentum they have built over the last few years with new-business wins, client retention, award-winning work and an inspiring agency culture is amazing.”
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On Burke’s appointment, Fenton added: “I’m delighted to welcome Grant to OMD UK.
“He stood out during the recruitment process for his incredible energy and drive and brings with him a passion for industry-leading work and, importantly, the people and capabilities that will get us there.”
Speaking about her promotion, De Keyser said: “I’m excited to step into my new role which will be focused on evolving OMD UK’s brilliant client offering to be best in class for today and tomorrow.
“I’m passionate about the role we can play supporting and challenging our clients to help them navigate the new landscape.”
Praising De Keyser, Fenton commented: ““I’m thrilled to elevate talent from within our agency. Kat is an incredibly astute and strategic leader who is relentless in her desire to deliver the best possible solutions for our clients.”
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