Boots is encouraging customers to ‘give joy’ this December as it aims to hit consumers right in the feels with its heartwarming 2023 Christmas campaign and charity partnership.
The festive marketing campaign, titled ‘Thank you, Santa’, is centred around a festive TV ad which will make its debut in the evening of 3 November, reminding viewers that there is a present for everyone at the high street retailer.
Created by advertising agency The Pharm, the ad itself tells the story of a young girl and her mum making an epic journey to the North Pole to give Santa a gift and being helped by kind strangers on the way.
Boots developed the campaign with System One, a platform that measures viewers’ emotional responses to adverts. The results put the finished version within the top 5% of all adverts tested.
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The fully integrated campaign will run for seven weeks across TV, radio, cinema, OOH, print, social, digital, in-store and online. The advert will also run on Disney+ as Boots is an official launch partner for the channel throughout November.
Boots CMO Pete Markey said: “At Boots, we want to help customers to give joy this Christmas and to celebrate the people who deserve to be appreciated; family, friends, colleagues, or anyone in the local community who have made a difference to their lives this year.”
The Pharm creative partner Sarah Bamford added: “This year, our Boots Christmas campaign is about rediscovering the joy in giving.
“In our film, we look at gifting through the eyes of an innocent child, and we discover that giving is not about finding the most perfect or most expensive present, it’s about the heart that lies behind each gifting moment.”
Boots has also announced The Hygiene Bank will be its Christmas charity partner for 2023. In addition to donations going direct to the charity, Boots is introducing a new media partnership with sustainable media platform We Are 8, which allows customers to earn rewards for watching videos that support social and environmental causes.
Throughout December, it will show films focused on driving awareness of The Hygiene Bank, with 4% of the total media spend donated to the charity, as well as 1% carbon offset donation.
