The EY organisation (EY) has teamed up with Ogilvy UK, FinkDifferent and Hogarth to kick off a fully integrated AI campaign.
Titled ‘The Face of the Future’, the campaign launches against a backdrop of real-world business, governmental and societal concerns around the use of AI in the sector.
It aims to highlight the need to put humans at the centre of the AI transformation to help deliver the exponential value the technology provides.
Showcased across TV, out-of-home (OOH), digital social and other EY-owned channels, the campaign was developed with AI visual and technology typically used in blockbuster movie productions.
The 70-second advert features AI-assembled faces, generated from more than 200 of the organisation’s employees from across the world.
Each was photographed to create static images that were then animated using a proprietary AI model to speak using a single AI voice – which was used the narrate the spot.
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The year-long campaign, which will be broadcasted on several global business channels such as Bloomberg Television, Euronews, and CNBC, will be supported by podcast activity.
Led by creative director Graham Fink of FinkDifferent, with media planning from EssenceMediacom, the campaign aims to pose the question of how AI can help viewer’s organisations.
“The Face of the Future” is not only an extension of EY’s long-standing commitment to AI innovation but underlines the organization’s belief that people must be augmented by technology, not in service of it,” said EY global brand and experience leader, John Rudaizky.
“EY aspires to build a brand that is synonymous with leading on AI and this campaign will serve to show EY clients, people and communities alike how we are doing just that – by placing people at the centre of AI to create exponential value.”
Ogilvy UK managing partner, Chris Spenceley, added; “This campaign is the future of 21st-century creative communications.
“Developed in collaboration with a unique team of world-leading award-winning creatives, clients and technologists, we were all unified behind a shared vision and ambition for the brand.
“Creating work with people, diversity and technology at its heart, and all empowered and enabled by AI technology, means the campaign will have a serious impact.”
The campaign follows in the wake of Ogilvy launching an industry-wide call for policy change, as it introduced its own AI Accountability Act.
