Home appliance brand Beko has partnered with dishwasher detergent brand Finish to create its biggest multi-channel campaign to date.
Showcased across TV and digital media, and broadcasted on ITV X and Sky, the campaign is designed to improve the quality perceptions of home appliance brand.
In addition, the collaboration – which is expected to reach over 15 million adults – between the two brands aims to communicate to homeowners the advantages of dishwashing over handwashing.
The advert depicts individuals in front of a Beko-branded washing machine, looking in disbelief at how clean the dishes that have been put through the dishwasher are.
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Accompanied by text that reads “a dishwasher saves 2x more water!”, the advert also features a branded Finish product on top of the kitchen counter, next to the Beko logo.
By clicking on the advert, consumers will be directed to Beko’s dishwasher landing page – which is designed to bring to life its CornerIntense technology.
“After the success of our previous campaigns, we are thrilled to be on TV and digital media, showcasing our innovative dishwasher to as many consumers as possible across the UK,” said Beko marketing director, Vijay Bhardwaj.
