Political advertising experts Benedict Pringle and Sam Delaney have their say on the very real prospect of election ads on UK streaming services
Political ads could flood TV screens as parties exploit Ofcom loophole
Political ads could soon flood TV screens as parties look to exploit a legal loophole around the ban, which doesn’t apply to streaming platforms.
Global ‘outraged and surprised’ at BBC’s plans to introduce advertising
Global has strongly criticised the BBC’s plans to introduce advertising across its UK radio programmes and audio output for the very first time.
Ofcom scraps plans to allow more adverts on PSB channels
Ofcom has announced it has axed plans to allow more adverts on commercial channels, amid concerns it would lead to a reduction in news content.
Ofcom to decide fate of ad breaks on leading UK channels
Ofcom will soon be confirming whether it will make changes to the rules surrounding advertising breaks across the three main commercial channels, Channel 3, 4 and 5. The announcement, due…
Read MoreIs TV really dead? How the implosion of traditional television will affect advertisers
What will the implosion and fragmentation of the traditional TV media landscape mean for advertisers, and how can they adapt?
Ofcom appoints ASA as co-regulator for impending HFSS advertising crackdown
New advertising regulations governing products high in fat, salt or sugar (HFSS) are set to come into effect from October 1, 2025.
Broadcast TV viewership sees sharpest ever annual drop as sector becomes increasingly fragmented
Broadcast TV has seen its biggest ever annual decline as viewers increasingly turn to more flexible options such as VOD and streaming.
Labour asks ad authority to crackdown on misleading mobile and broadband marketing
Labour has called on CAP to fast track new rules to protect consumers from ‘misleading’ mobile and broadband deal offer marketing this Christmas.
Will the decline in traditional TV viewers kill TV marketing altogether?
Ofcom have found that younger adults now watch seven times less broadcast TV than those aged 65 and over. Is this the death of TV advertising?