Health care tech company Florence is helping care managers avoid a ‘shiftstorm’ with a Birmingham and Manchester-based out-of-home campaign aimed squarely at the social care sector.
Devised by Snap Ldn and VCCP Media, the campaign will look to put social care managers in touch with nurses, carers and support workers to bridge staffing gaps.
With media planning and buying overseen by VCCP Media, the campaign will be rolled out across a range of 48-sheet boards and bus wraps, playing on numerous ‘shift’-related puns such as “Be all over that shift” and “Get your shift together”.
“For too long, the UK social care sector has struggled with underfunding, which has contributed to a troubling vacancy rate across the sector,” Florence chief executive and founder, Charles Armitage said.
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“The years of chronic underfunding are taking their toll on healthcare professionals, many of whom are starting to lose hope. As part of our bold ‘We give a shift’ campaign, we want to remind the social care sector that they aren’t alone. At Florence, we are committed, as ever, on our mission to fix the staffing crisis and alleviate the pressure that comes along with it.”
Created by Tony Clements and Liam Wilson, the work will feature prominently across Birmingham and Manchester near key care centres, to maximise relevancy and exposure.
Snap Ldn managing partner Louisa Field added: “The service Florence offers is genuinely innovative and is making a real difference to their clients.
“Our challenge was to find an interesting and engaging way to get it noticed. Frontline care managers are frequently dealing with staffing sh*tstorms, so we couldn’t afford to mince our words. The result: some proper ‘made you read them’ posters.”
