ITV has launched a quick-fire out-of-home campaign in support of the England women’s football ahead of their crunch World Cup quarter-final against Colombia on Saturday.

With the match set to be broadcast live across its network, an extensive nationwide out-of-home campaign will look to build upon ITV’s ongoing ‘The Pride Has Arrived’ work which dropped shortly before the tournament to help promote its coverage.

With media planning and buying handled by EssenceMediacom, the campaign was developed by in-house agency ITV Creative by Tom Hall and Bailey & Joaquin, the work will be visible across more than 350 out-of-site around the UK.

“ITV will be proudly broadcasting England’s unmissable quarter-finals clash with Colombia this Saturday,” ITV chief marketing officer, Jane Stiller, said.

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“Our campaign has aimed to build and reflect the nation’s excitement by creating these distinctive, fun and engaging executions which will be seen around the country.”

The match will be available exclusively on ITV1 and ITV at 10.45am on Saturday morning. The Lionesses are looking to secure back-to-back trophies after their victorious Euros campaign on home soil last summer.

ITV Creative’s Tom Hall added: “Chloe Kelly’s penalty clocked in at 111kph – deadly speeds that cap off a deadly performance from the Lionesses so far. The creative continues the celebration of the team’s incredible achievements, along with the wider ITV World Cup campaign.”