The Lionesses’ roaring success at this year’s World Cup in Australia and NZ has caused ad audiences to skyrocket over the past two weeks.
Opinion: What’s the deal with Adland’s awkward World Cup silence?
Football fan Josie Beaumont from creative agency Dark Horses asks simply: what’s the deal with adland’s awkward World Cup silence?
Saatchi and EE block out the nation’s calendars for Lionesses’ semi-final
Telecom firm EE has blocked out the nation’s calendars for the Women’s World Cup in an innovative social creative by Saatchi & Saatchi.
Women’s World Cup is outscoring men’s tournament for advertising appeal
System1 has found that this year’s FIFA Women’s World Cup is outscoring last year’s men’s tournament for ad appeal.
ITV celebrates Chloe Kelly’s bullet penalty ahead of England’s crunch World Cup quarter-final
ITV has launched a quick-fire out-of-home campaign in support of the England women’s football ahead of their crunch World Cup quarter-final.
Fuelling England’s success: Heinz teams up with Lioness for World Cup campaign
Heinz has teamed up with Lioness Bethany England in a campaign celebrating the start of the 2023 Women’s World Cup and the footballer’s favourite snack.
Orange subverts football gender norms with ‘best sports advert ever’
Telecommunications company Orange has gone viral with a football campaign which uses VFX to challenge gender-based perceptions of the Women’s World Cup.
Weetabix goes big with multi-million pound TV campaign for Women’s World Cup
Weetabix has launched a wide-ranging campaign ahead of the Women’s World Cup taking place in Australia and New Zealand later this month.