Audible, the spoken word entertainment service, has collaborated with Bauer Media’s iconic radio portfolio to promote its range of audiobooks, podcasts and Audible original content.
The eight-month campaign will see the Amazon-owned audio service become the official partner of ‘the beginning of the week’ on KISS and Hits Radio with an aim to highlight upcoming releases and engage radio audiences throughout the week.
Audible will own the daily 12-4 am slot in order to tap into listeners who require content throughout the night, with 10-second national credits airing every hour throughout the duration of the campaign.
In addition, presenters Fleur East and Tyler West will lead the weekly Monday features in their respective breakfast and drivetime shows, discussing their top audiobook and podcast picks.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
“At Bauer we believe in the power of sound; the way that audio can entertain and evoke emotion as well as provide comfort, entertainment, and trusted information,” said Bauer Media Advertising marketing director Simon Kilby.
“Through this brand-new collaboration with Audible, we can truly showcase what the medium can do, encouraging our listeners to not only listen to radio but Audible stories too.”
Bauer Media UK reaches over 25 million UK consumers through a portfolio of multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network.
Last year the company filled three new senior leadership roles, including a newly created head of commercial marketing position.
