The Official Charts has gone ‘digital-first’ with a new brand identity and consumer-facing online platform where brands can connect safely with an engaged and loyal audience.
The new immersive experience, created by the producers of BBC Radio 1’s Official Singles Chart, bridges the gap between chart website and contemporary streaming platform.
Devised by design agency Electric Mustard, the OfficalCharts.com platform includes a new artist section where users can list audio clips of any song that has ever charted and watch 60-second countdowns across the Top 10.
The launch follows the finding that The Official Chart boasts a 76% brand awareness, according to an independent cultural research study ‘The Official Chart – The ‘People’s Algorithm’ by CultureStudio. It also revealed that while 69% of chart followers (rising to 72% for under-25s) say it is their number one way of discovering new music, ranking above streaming platforms, radio, YouTube and friends.
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“The way people buy and listen to music changes, but the desire to know what’s new and what’s popular remains constant.” said Official Charts Company CEO, Martin Talbot.
“Our community finds personal meaning and relevance when following the weekly chart battles, discovering new music and devouring our exclusive news and our new platform now gives brands the opportunity to enter their lives meaningfully rather than simply interrupting them,” he added.
UK’s Official Singles Chart has recently marked its 70th anniversary, making the new OfficialCharts.com platform the latest stage of the company’s evolution into a consumer media brand.
First launching in 2011 as an editorial platform, the brand now attracts 2 million unique users each month, with 3.1 million visits and 7.2 million page views.
Official Charts Company director of digital and brand, Lauren Kreisler, said the Official Charts “attracts an engaged digital audience looking to escape their algorithm bubbles”.
“They turn to Official Charts to ensure they’re across popular culture – seeking verified music information, new releases, and a joyful, comforting nostalgia fix to shake off the heaviness of today’s news agendas.”
