Hungarian low-cost airline Wizz Air has named The Liberty Guild as its new agency of record at the conclusion of a competitive pitch process.
The agency will now look to communicate Wizz Air’s ‘unique value proposition’, enhance the airline’s brand presence and drive passenger numbers as it aims to move into the next phase of growth.
With no previous incumbent, Wizz Air decided to appoint The Liberty guild based on what it calls its ‘uniquely innovative offering’ of world-class talent, disruptive thinking, and a ‘new agile way of working’.
‘As a forward-thinking airline constantly seeking intelligent and fresh solutions, we were in search of a new model partner to drive the next phase of our growth,” Wizz Air head of marketing, Eva Passmore said.
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“The Liberty Guild stood out from all the contenders we engaged with. Their exceptional pool of global talent is simply outstanding, resulting in unrivalled quality of ideas. We can’t wait to start this journey with them, as we believe this partnership holds great promise for the of future success of the Wizz brand.”
The agency has previously worked with a range of international powerhouses such as Procter & Gamble, Heineken, M&S Food, Virgin Red, Rowse, Haleon, GSK and Nestlé.
The Liberty Guild CEO, Jon Williams added: “Wizz Air stands out as young and hungry in a sea of old-school conformity. We have a shared desire for innovation, efficiency and disruption in our marketplaces.
“We totally relate to their entrepreneurial spirit. As a B Corp, their focus on sustainability aligns with our agency’s commitment to responsible advertising and our passion to work with brands that are making a positive impact in their industries.”
