An alarming Greenpeace campaign draws parallels with deforestation as it raises an alert on the threat of deep sea mining.
Developed in partnership with creative agency Elvis, the DOOH campaign aims to drive public awareness of the environmental dangers ahead of this year’s International Seabed Authority session in July, where the debate about the practice will take place.
A partnership effort between the environmental campaign group Greenpeace, the Environmental Justice Foundation, the Blue Marine Foundation and Fauna & Flora draws parallels with deforestation.
The campaign uses the consequences of an existing environmental crisis to communicate the full extent of the organisations’ concerns.
Supported by a social media hashtag, #stopdeepseamining, the campaign features the copy:
“Deforestation is a catastrophe. Deep sea mining doesn’t have to be another”.
Greenpeace is calling on the UK government to take action following an industry backlash which has seen more than 750 scientists sign a petition to halt the practise.
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“We have one moment in history to stop deep sea mining before it starts, which is why we’re launching this urgent campaign,” said Greenpeace UK head of oceans, Ariana Densham.
“We hope these simple, powerful ads, developed in partnership with Elvis, will cut through the noise, grab attention, and encourage people to voice their concerns.”
Elvis creative director, Alexandru Vasile, said: “As the activity and consequences of deep sea mining remain underwater, and our attention is captured by crises closer to home, it’s difficult to get people to understand the threat it poses, particularly as awareness of the issue is really low”.
“So, we decided to liken deep sea mining to deforestation, a known and understood ecological crisis, to make its devastation feel real and easy to comprehend.”
Greenpeace had previously released a heartfelt animated film to highlight a rise in the over-fishing of sharks by EU fishing fleets.
