Building society Nationwide has this launched a new campaign to renew its Branch Promise to not leave any town or city where it is based until at least 2026.
To promote the message, Nationwide’s agency of record New Commercial Arts has launched a high impact out-of-home, digital out-of-home and press campaign, displaying the strong statement: ‘We’re right up your street. And we’re going to stay there.’
With media planning and buying handled by Wavemaker, the work is endorsed by the SaveTheHighStreet.com campaign, that has called on other big high street names to do the same as many stores close due the post-pandemic economic crisis.
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“Nationwide is different. We give customers a choice about how they do their banking and we support the British High Street. Because our customers value face to face contact, and we’re owned by them, we act in their interests.” Nationwide chief executive officer, Debbie Crosbie said.
The initiative forms part of Nationwide’s wider mission to hold on to its branches as opposed to closing, having invested over £46 million into them over the past three years.
