Nationwide has turned to AI to assist with its communications after two of its adverts were banned for being misleading.
Watch: Nationwide updates banned TV ad
Nationwide has shared an updated version of its banned television advert, which was pulled from TV screens by the ASA (Advertising Standards Authority) for misleading consumers about high street bank…
Read MoreNationwide TV ads banned for misleading public on bank closures
Nationwide TV ads starring actor Dominic West have been banned by the ASA for misleading the public about bank closures.
Watch: Nationwide enlists Chesney Hawkes for hyperlocal high street campaign
The Nationwide campaign comes as it positions itself as the protector of high-street branches while “the big banks continue to close theirs”.
Nationwide ad complaints rise after release of second Dominic West spot
Nationwide’s latest iteration of its “A good way to bank” campaign starring Dominic West as an arrogant banker, has received complaints to the Advertising Standards Authority (ASA).
Nationwide shares new Dominic West bumbling banker spot
Nationwide has released the latest instalment of its ‘A Good Way To Bank’ campaign starring actor Dominic West as an arrogant bank boss, and comedian Sunil Patel as his assistant.
Santander UK complains to ASA about Nationwide advert slamming rival banks
Santander UK has complained to the Advertising Standards Association (ASA) about an advert from rival bank Nationwide.
Nationwide’s biggest rebrand in 30 years enlists Hollywood star’s help
Nationwide Building Society is promising it’s ‘a good way to bank’ in a brand refresh campaign that has enlisted the help of Hollywood star Dominic West.
Nationwide launches OOH campaign to showcase renewed branch promise
Building society Nationwide has this launched a new campaign to renew its Branch Promise to not leave any town or city where it is based until at least 2026. To…
Read MoreNationwide unveils new campaign to showcase commitment to members over profit
Financial firm Nationwide has unveiled a straight-talking campaign to highlight its commitment to its members over profits, with the launch of the ‘Nationwide Fairer Share.