Financial firm Nationwide has unveiled a straight-talking campaign to highlight its commitment to its members over profits, with the launch of the ‘Nationwide Fairer Share’.
Created in partnership with creative agency New Commercial Arts, the out-of-home led campaign reinforces Nationwide’s key message through powerfully assertive language such as: “We have something important we’d like to share. Our Profits”, “When we profit, so do our members” and “We share our profits with our members. But we don’t like to shout about it.”
The Fairer Share initiative will enable eligible members to receive a £100 share of Nationwide’s profits, alongside an exclusive savings bond that pays 4.75% AER/gross a year fixed on a two-year term.
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“Nationwide’s purpose is to offer banking, but fairer, more rewarding, and for the good of society. That’s why we have introduced the Nationwide Fairer Share, which will see us return even more value back to members,” Nationwide chief marketing and corporate affairs officer, Catherine Kehoe said.
WPP’s Wavemaker handled media planning and buying, running the campaign across key, high-footfall displays such as at the Clapham Colossus, Bank tube station and key locations in banking hubs including Canary Wharf and the City.
New Commercials Arts founder and CEO, James Murphy added: “We are excited that our first work with Nationwide is around such a game changing move in the banking sector.”
