PR and comms agency Little Red Rooster announced yesterday (June 8) that it had gained B Corp status, after taking part in a two year assessment.
The agency received a score of 90.8 (with 80 being the threshold to pass) from the accreditation business, (which looks at areas such as staff wellbeing, environmental impact and governance) – and outperformed all other businesses within its sector (80.1), the UK (82.3), and its size range.
Little Red Rooster also registered a perfect five out of five for how it treated its customers and for how it treated its staff in areas like health, wellness and safety.
The agency, which has worked with brands including Adidas, Fender and Marshall, was also named the eleventh best consumer agency by PR Week UK news last week.
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Little Red Rooster CEO Victoria Ruffy said: “It is beyond rewarding to know we are one of just 25 PR agencies to achieve B Corp accreditation in the UK and it is a club we are extremely proud to be members of.”
“Given that we put our clients at the centre of everything we do, and our number one priority is their satisfaction, it is no surprise that our most successful area of grading was for customers.”
She added that the brands highest performing area was “health, wellness and safety” and said: “We will build on this accreditation by continuing to develop a considered and far-reaching action plan that benefits our staff, clients, environment, and the community in which we operate.”
“In fact, the accreditation is just the start and as part of our commitment to long term change, we have created a short term local economic development implementation plan to focus on increasing our already strong use of local suppliers to 80%”.
